Discover Your Business's Hidden Vulnerabilities
Before They Cost You Everything
Take the FREE Four C's Business Assessment
and get your personalized
Business Health Report in 10 minutes.
⏱ Takes only 10-12 minutes
⚡ Instant results delivered to your email
🎁 Completely free - No credit card required
Most Small Business Owners Focus on Revenue
While Their Foundation Crumbles
You're working harder than ever, but:
❌Profit is leaking through operational
inefficiencies you can't see
❌Your business is exposed to AI and third-party risks you're not monitoring
❌You're stuck as the bottleneck, unable to scale without breaking
❌You're invisible in a crowded market with no clear differentiation
Sound familiar?
The problem isn't your work ethic. It's not your industry. It's not "the economy."
The problem is you're building on weak foundations.
Introducing: The Four C's Business Assessment
Developed by business strategist Shenard Byrd (20+ years in banking, risk management, and operations)
💰
CAPITALIZATION
Financial Operational Risk Management -Are you protecting profit while accessing the capital you need to grow?
⚙️
CAPABILITIES
AI-Augmented Operational Excellence - Do you have systems, processes, and governance to scale safely?
⏱️
CAPACITY
Scalable Operations - Can
your business grow
without you becoming the bottleneck?
🔗
CONNECTIONS
Market Positioning &
Demand Generation - Are
ideal clients seeking you
out, or are you constantly chasing?
In just 10 minutes, you'll get:
✓ Your personalized score across all four areas
✓ Detailed breakdown showing exactly where you're strong and vulnerable
✓ Specific risk exposures that are costing you money, time, or opportunity
✓ A custom action plan prioritized by urgency
✓ Opportunity to discuss your results with Shenard Byrd
What Business Owners Are Saying
"This assessment revealed profit leaks I didn't know existed. Within 30 days of working with Shenard, we'd recovered $15K/month in wasted operational costs."
"I was using AI tools with zero governance. This assessment opened my eyes to the risks I was taking with client data. Shenard helped us implement proper controls before a disaster happened."
"My Capacity score was a 3/10. I was drowning. Shenard's system helped me delegate effectively for the first time. Now I have 15 hours a week for strategic thinking."
20+ Years
Who Created This Assessment?
Shenard Byrd is a Business Strategist and Discernment Coach who helps faith-driven entrepreneurs build profitable, risk-aware businesses aligned to their purpose.
With 20+ years in banking, risk management, and operations—plus experience as a franchise owner and COO—Shenard brings a unique perspective that blends financial operational expertise, systems design, risk management, and values-aligned business strategy.
He's the author of The Profit Code: Decoding the Hidden Levers of Profit in Your Business and the forthcoming The Discernment Advantage.
The Four C's Framework is the result of assessing hundreds of businesses and identifying the four pillars that determine whether a business thrives or struggles.
The Profit Code: Decoding the Hidden Levers of Profit in Your Business
The Discernment Advantage:
(Coming Soon)
Ready to Discover Your Hidden Vulnerabilities?
Take the FREE Four C's Business Assessment now and get your personalized results in minutes.
⏱ Takes 10-12 minutes | 📧 Results sent immediately | 💯 Completely free
🔒 Your information is secure and will never be shared with third parties.
Frequently Asked Questions
How long does the assessment take?
10-12 minutes. You'll answer 20 questions across the Four C's, each designed to take just seconds to answer.
What happens after I complete it?
You'll receive your personalized results report via email within 2 minutes. The report includes your scores, interpretations, and a custom action plan.
Is this really free?
Yes, 100% free. No credit card required. This is our way of providing value upfront and demonstrating our expertise.
Will I be added to a sales list?
You'll receive your results and a few follow-up emails with additional insights. You can unsubscribe anytime. We don't spam.
Is this assessment right for my business?
If you're a small business owner (under $5M revenue) who wants to build a more profitable, efficient, and scalable operation, this is for you.